01540nlm0 22002531i 450 001001200000010001600012100003900028101000600067102000600073105001600079135001600095200007800111210002800189215000900217230002300226301001600249305005900265330054700324336007500871700002000946856009300966856011701059856011001176HARMA 66906a9782806651990a20241226d2020    u  y0frea0103    baafreafrea    z   001z adrun nnnauauaaBranding for the star-countersb[Ressource électronique]fAlexandra CraciunaPariscEME éditionsd2020a272 p.a[Données textuelles]a9782806637239aVersion électronique de l'édition papier : 9782806637239aEtymologically, object/ob-jectum means "what is opposed to us". Identification processes connecting individuals and corporations at a global level are turning "objects" into "belongings". Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, and cultural studies.aType de ressource électronique : données textuelles et iconographiquesaAlexandra Craciun40uhttps://www.editions-harmattan.fr/catalogue/couv/9782806637239r.jpg2Image de couverture40uhttps://www.harmatheque.com/downloadebook/9782806637239zAccès après authentification2Télécharger au format PDF40uhttps://www.harmatheque.com/readebook/9782806637239zAccès après authentification2Lire ce livre en ligne